Q&A: Bradley Carden, Solbasium (Infrared Panels)

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About Solbasium

Solbasium is the leading supplier of red light therapy and percussion massager devices. Red light therapy is considered to be a highly effective therapy and is known for enhancing performance and recovery, reducing aging, faster healing, and treating inflammation. During the therapy, the cells are energized for optimal performance. And Solbasium products are designed to use scientifically proven wavelengths of lights to improve cellular functions. The Solbasium Bright is considered to be a true anti-aging system that can reduce inflammation, relieve pain and rejuvenate the skin. This device produces the most bioactive wavelengths and can be used by athletes and fitness enthusiasts who wish to enhance their physical strength, muscle growth, speed, and improve their overall appearance. The device can also be used by people who are looking for natural anti-aging support, fewer fine lines and wrinkles, reduced age spots, and healthier-looking skin.

Learn More:

https://www.instagram.com/solbasium/

http://www.sbwire.com/press-releases/solbasium-leaders-in-red-light-therapy-and-percussion-massager-technology-1324165.htm

Q: Nice to meet you, Bradley. Can you tell us a little about yourself and how you came to be working at Solbasium? Maybe you can also share a little about the company, its size, its vision, etc.
It is a pleasure to meet you. Yeah, I’d love to. From the age of 13, I worked for my family’s business, specializing in manufacturing state-of-the-art packaging equipment in the U.S. I was lucky to have had this upbringing because I was exposed to engineering, sales, manufacturing, and customer service from a young age. You could say it’s in my DNA to make great products. 
In my early 20s, I developed a passion for STEM (science, technology, engineering, and mathematics). I religiously studied many subjects, with electrical engineering being my favorite. I was lucky enough to apply everything I learned at work. 
In my mid-20s, I went off on my own to establish a startup specializing in a novel method to transmit radio waves and power. This ended up taking me to Palo Alto and was one hell of an experience. I met an Australian lady and we ended up moving to Oz 4 years ago. 
Since moving to Australia, I’d wanted to get involved with another business that involved revolutionary technology while also helping a lot of people. I worked at a software company a couple of years ago, and a coworker mentioned red light therapy. Honestly, I didn’t believe the hype at first. I thought, how in the hell could shining a light help so much? I took the same scientific approach I used in the past, reviewed many papers, and was almost instantly convinced. 
I ended up ordering a red light therapy panel to test out. My partner used it on her face, and I used it on a troubled shoulder that I had surgery on when I was 15. I was blown away by the results. I significantly relieved pain in my shoulder from exercise, and my partner’s skin looked amazing.
 I realized from the get-go that the potential for innovation in this market was enormous, but more importantly, we could create something that would positively impact millions of lives. It was at that moment that Solbasium was born.
I fanatically educated myself on all things red light therapy, including the products, science, and electronics involved. Then, I began ordering products from competitors’ suppliers overseas and elsewhere. Unfortunately, I found that many manufacturers overseas were producing inadequate products lacking quality components and engineering.
I narrowed my research down to one manufacturer that I thought was producing a fantastic product. So in October 2019, I hopped on a plane and flew to China to meet my manufacturer and tour the facility. From there, we brought our panels to market that you see now. Adding the panels was our first step to enter the market. You have to crawl before you walk. 
Now to the present day, Solbasium has been operating for a little over a year. We are still in startup mode with four employees, but we predict that this will change very soon with the launch of our patented products.
The vision of Solbasium is relentless innovation in the health and wellness space. We want to bring products to life that will positively impact as many people as possible while pushing science and engineering boundaries. Solbasium products will help professional athletes break world records while also helping your everyday person live a better life.
Q: Can you comment a bit on your competition in the space? We have heard so much about Joov, Celluma, PlatinumLED, and many others. How do you see yourself against your ‘competitors’ and how do you differentiate yourselves? 
A: I think competition is great, and I love that it exists in the red light therapy field. Without competition, we’d be stuck with devices that remain the same for years. This has actually been the case for quite some time, and Solbasium is going to change that. 
From reviewing multiple devices, I can confidently say that we have the best products on the market. From the overall craftsmanship of the device to the electronics, we are the best. Also, I’d say we are one of maybe a few companies that have physically visited our manufacturing facilities and played a role in developing our product.
The one thing I will say about the competition is that no one is really innovating in this space. The panel concept is okay and can deliver results, but they can be made better. Not only that, red light therapy devices can take many sizes, shapes, forms and serve many purposes. That’s what we are the best at, innovation. Unfortunately, it seems like everyone is looking to make a quick buck off people and refuse to push the limits. However, this will change very soon with the launch of our newest product later this year.
I’ll finish it with our most important differentiator, customer service. That is a top concern at Solbasium. When you buy a Solbasium product, you’re joining our family, and we will do whatever possible to make sure you are satisfied. If you have questions about your device or have issues, you can call us or email us at any time to talk to a real person that genuinely cares. Hands down, no one in this market can match our customer service. 
I’ll share a customer’s journey from the past month. This person had a diabetic sore on their foot. The wound got to be pretty bad, with amputation of the foot being a real possibility. They reached out and ended up using one of our devices. I can’t even begin to tell you the emotions I felt when this client reached out to tell me the wound had healed fully and that they were okay. These are the moments we cherish and the ones that make it worthwhile doing what we do.
Q: Ok, let’s talk about the nitty-gritty tech. nnEMF Levels, Power Output, LED’s & Wavelength, etc! If we were to stack this up against your competition, where do we look in terms of price point?
A: emf device. If it’s important to the customer, then it’s important to us.
The power output in irradiance of our devices is up to 100mW/cm² at 6″.  Our Optix series models range from 60 LEDs to 480 LEDs producing the most bioactive wavelengths of 660nm and 850nm. In addition, we have a new model coming out in the next two months that will come shipped with additional wavelengths. One of the coolest things about Solbasium, though, is the ability to customize your device completely. We can customize the wavelength, power output and even offer larger-sized panels.
When compared to the competition I’ll be the first to say we aren’t the cheapest in terms of price point, but we also aren’t the most expensive. We have managed to create the highest quality red light therapy devices on the market at affordable prices. Even with the best product design and engineering in the industry, we are still lower than Joovv.
Q: Why do you feel that someone should buy your products? Which ones specifically do you think are most valuable?
A: People do have options, but if they want the best red light products in the industry and a company that stands behind their product, Solbasium is the only option in my eyes. Not only that, we have unmatched customer service in this industry and provide next-level support and education.
I think our red light therapy panels are the most valuable at the moment. It is a great way to experience the benefits of red light therapy in the comfort of your own home. 
Q: What is currently the best product you offer? What are your standard go-to-market strategies? What have you seen that has led to the fastest growth? 
A: The best product we currently offer is the Optix 180. I say this because it is the ideal device to treat the entire body with red light therapy. Another great product is our massage gun. I didn’t want to miss out on mentioning that product. 
We’ve experimented a lot with our marketing strategies and have a system in place now that it is beginning to show promise, and that is education. We’ve launched a youtube channel and focused on publishing quality content on our site and others that have helped a lot. 
Q: What is the current roadmap for the company? Where do you want to be in 6-12 months?months, and 5 years? 
A: Right now, we are focusing heavily on creating new products and plan on launching our first crowdfunding campaign in the coming months. It really is an exciting time for us, and we can’t wait to bring new groundbreaking technology to the market.
In 6 to 12 months, we’d like to expand our current product offering and release our newest product that we have been working on for quite some time. Also, we plan to begin working on our next series of products as we raise funding. 
In 5 years, our goal to make Solbasium a household name. We are focused on creating a brand like Nike or Apple in the health and wellness space. I’m excited because I believe that you’ll see our products used by elite athletes and everyday people of all walks of life in the next few years. So yeah, the goal is to become a primary household name and brand.
Q: I see that you also offer a 30-day trial. Is that for all your products? How can you afford to do this? Does this apply to all international orders? 
A: Yep, we sure do offer a 30 day trial period. We offer this because we stand behind our products and know that they work. It all comes down to bringing something to the table that works. If you do that, then you don’t have to worry about people wanting to return your product. 
In the event someone wants to return their product, then no worries. We have multiple fulfillment centers and warehouses that we work with, so no matter where you’re at in the world, we’ve got you covered. 
Yes, this applies to international orders as well. 
  
Q: How do you see the biohacking and anti-aging/longevity industries developing? 
A: Man, this is a big one. I think the biohacking and antiaging/longevity industries are set to explode in growth in the coming years. More and more people are becoming aware that there is technology out there that can help them live a longer, healthier life. 
Because of the biohacking industry, I think we will see more and more of this revolutionary technology becoming commonplace. Biohacking has a planted a seed for what is to come. I think one day, a lot of the revolutionary ideas in this field will be widely accepted and fall into the general health and wellness field. We are seeing doctors and other professionals now that are implementing red light therapy and other biohacking techniques. 
People in the biohacking community really are pioneers for the advancement of humanity.
Q: How has the Solbasium Massage Gun been received in the market? 
A: The massage gun has been met with great success in the market. The reason being is that we provide a product with impressive specs and excellent customer service. Not to mention our competitor charges double for an equivalent model with the same specs as ours. Another reason why it has done well is that there are so many cheap and poorly engineered massage guns. It seems like everywhere you look these days, you see massage guns. New models are constantly entering the market, and many of these companies only stick around for a few months because the product is pretty bad. 
Q: Any last words? Where can people find out more?
We have a new massage gun launching next month that we are excited to bring to the market. Additionally you can visit us online at https://www.solbasium.com/.

Red Light Therapy for Weight Loss

Red light therapy is a scientifically proven approach to weight loss. Also known as photobiomodulation therapy (PBMT), red light therapy harnesses the power of light energy to trigger beneficial changes to the body. Light travels in waves that have measurable lengths, heights, durations, and frequencies. The specific length of the waves, known as wavelength, determines the color of the light. Different colors have different wavelengths. Violet has the shortest wavelength and red has the longest. 

Scientists have found out that red light can stimulate the cells and tissues of the body in ways that speed healing, reduce inflammation, and support the growth of healthy new cells and tissues. Photobiomodulation is a technique that uses LED bulbs to bathe specific parts of the body in red light. The light penetrates the skin and is absorbed by the cells and tissues of the body. Once inside cells, the red light stimulates mitochondria, known as the “powerhouse” of the cell because of the way the mitochondria converts nutrients into energy. Boosting energy production helps improve the way cells function, which speeds healing. Improving cellular function with red light therapy can also improve weight loss results.

Increases muscle mass

Even when you are at rest, your muscle tissue burns more calories than does your fat tissue. This means increasing your muscle mass can help you burn more calories, even when you are doing nothing. Red light therapy can also improve how well your muscles perform, which means you can exercise longer and with less pain or risk of injury.

Regulate thyroid hormone production

The thyroid is a gland located at the front of your neck, just below your Adam’s apple. Producing large amounts of thyroid hormone revs up your metabolism, so your calories faster and lose more weight while taking in the same number of calories. Research shows that red light therapy can suppress autoimmune activity to stimulate normal thyroid function, which can ultimately restore healthy metabolism to help you reach and maintain a healthy weight.

Reduce insulin resistance

Body cells absorb sugar, or glucose, from the bloodstream for use as energy. Insulin is a hormone that “unlocks” body cells so that they can absorb sugar. Insulin resistance is a condition in which the cells become resistant to the effects of insulin, which means the cells cannot get the energy they need to function well. 

In a 2015 study in Brazil, 64 obese women participated in a program that combined aerobic and weight training exercise with red light therapy. The results of the study show that adding photobiomodulation therapy to an exercise program reduced insulin resistance in participants – the combination also reduced fat in the treated area by 5.6 percent.

Benefits of red light therapy

  1. Exposure to red light may also stimulate a natural process, known as adipocyte apoptosis, which is a normal process of cell death.
  2. Red light therapy can improve sleep quality.
  3. Red light therapy reduces inflammation to help you achieve or maintain a healthy weight.
  4.  Red light therapy can help boost your mood to reduce emotional eating; it can also make you feel more motivated to exercise and practice good self-care that includes a nutritious diet, which can also promote weight loss.
  5. Red light therapy targets cellulite and reduced cellulite in the buttocks and hips

Solbasium manufacturers the highest quality Red Light Therapy panels with the most bioactive wavelengths backed up by thousands of scientific research studies.

HOW RED LIGHT THERAPY HELPS YOU DEFY AGING

Wrinkles, laugh lines, crow’s feet – there’s a veritable army of forces arrayed against you. Their only goal? To mar your appearance. We’re talking about the forces of aging here, and fighting back against them can seem incredibly challenging. There is a new weapon in the war against aging, though. Red light therapy promises to help rejuvenate your skin, restore your youthful glow, and more.

Red Light Therapy for the Skin

Red light therapy is nothing more than bathing the skin in specific wavelengths of red and near-infrared light. These wavelengths trigger activity within your skin cells, boosting their ability to heal and repair the damage, fight free radicals and oxidative stress, and more.

Other Uses and Benefits of Red Light Therapy

In addition to its role as the fountain of youth, red light therapy is also being used in a wide range of other areas, including the following:

  • Wound healing – RLT is being used to help treat patients with wounds that are slow or non-healing.
  • Post-surgery – RLT delivers benefits to patients recovering from surgery, reducing their recovery time, as well as their discomfort.
  • Scar tissue – RLT’s ability to jump-start the body’s regenerative capabilities means that it is a powerful tool in reducing the appearance, thickness, and stiffness of scar tissue.
  • Joint pain – RLT is currently being used to help treat joint pain for sufferers of conditions like osteoarthritis.
  • Sleep health – The right wavelength of red light is able to improve the body’s production of melatonin, a hormone related to sleep health, which boosts your ability to fall asleep and stay asleep.