Brrr.. It’s time to get COLD! 🥶


     Wim Hof, also known as “The Ice Man”, holds 26 world records for doing things in extreme cold. He also single-handedly rewrote science. Wim organized a group study, where all participants were injected with the flu (even Wim’s genetically-identical twin!)- a practice often used to test the immune system. Wim was able to beat it with no medical assistance, yet everyone else became very sick. How? The secret is breathing- and thereby controlling the parasympathetic nervous system. Add this to cold exposure and you have the foundations of “The Wim Hof Method” (Download WHM App: Apple iOS / Google Play) – both show enormous benefits across the body and mind.

Benefits of Cold Plunge:

  • Boosts mood. Nervous system releases hormones that make you feel alert and invigorated.
  • Better performance. Studies have shown an increase in power and speed by up to 20%.
  • Faster recovery. Norepinephrine release + blood circulation increase = manages inflammation.
  • Better joints. Less collagen breakdown = less wear on joints, decreased arthritis pain.
  • Improved immune system. Increases immune cells in body (improved ability to ward off sickness)
  • Helps Burn Fat. Body must work to keep itself warm. Encourages the body to burn more fat over time.
  • Guards Against Oxidative Stress. Increase in glutathione, your body’s most powerful antioxidant.
  • Saves You MONEY! No need for expensive cryotherapy.

Don’t want a freezer in your house? Hot to cold showers work really well, too.

This is one company who is monetizing the cold plunge-

Also, if you don’t believe in this idea, you should read about Tony Robbin’s research on it here on or
Plus check this video out Tony using his cold plunge at his home in Florida: